
About Alina Pettersen
Award-winning photographer in Haugesund – for private clients and businesses
My name is Alina Pettersen. I’m a photographer and the owner of Alina Pettersen Foto, established in 2017. I’m based in Haugesund and work with weddings, portrait photography and commercial assignments for businesses.
The common thread in everything I do is people. Whether I’m photographing a couple on one of the most important days of their lives, or portraying employees, leaders and specialists for businesses, my work is about creating images that feel genuine, safe and professional.
I have photographed more than 100 weddings, and I work every day with people who aren’t necessarily used to being in front of the camera. A calm process, clear communication and good preparation are therefore just as important as the technical side.
Photography and client communication are offered in Norwegian, English and Russian.
Experience, competitions and awards
I take an active part in photo competitions and professional forums to keep developing and to maintain a high professional standard.
Awards and competitions include:
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Norwegian finalist in the World Photographic Cup 2024 (USA), Wedding Documentary category
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Silver in Landskonkurransen (the Norwegian national photography championship) for professional photographers (2023)
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Bronze in the Norwegian Championship in Photography (2017)
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Photographer of the Year at Haugaland Fotoklubb (2019 and 2021)
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Several awards and accepted works in national and international competitions
Competition work has sharpened my eye for light, expression and storytelling – experience I bring directly into assignments for both private clients and businesses.
Weddings – documentary and personal
For me, wedding photography is about more than beautiful individual images. It’s about documenting the atmosphere, relationships and moments – as they are actually experienced.
I work in a documentary, discreet way, with a focus on:
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genuine expressions
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natural situations
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telling the whole story
Many of the couples I meet say they feel a little unsure in front of the camera. My job is to create a sense of security so you can be yourselves – and get images that still feel right many years from now.
Business, portrait and commercial work
Alongside weddings, I work closely with businesses, organisations and self-employed professionals. Here, photography is often about communication, identity and trust.
My work includes:
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portraits of employees and leaders
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images for marketing and content production
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personal branding and visual identity
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documentation and advertising photography
My background in digital marketing, content production and search engine optimisation means I understand how images are used strategically – not just how they look.
Professional development and expertise
I see professional development as an ongoing process, and I regularly invest in workshops and masterclasses to develop both my technical and creative expression. Over the years, I have attended courses with internationally recognised photographers such as Lindsay Adler, Elena Shumilova, Greg Moment and Gemmy Woud-Binnendijk. I have also taken part in Oslo Masterclass with Greg Gorman, Julie Pike, Bjørn Opsahl and Morten Krogvold, as well as Wedding Masterclass with Rais De Wierdt.
I do this to stay up to date, find new inspiration and make sure my clients receive images that are carefully crafted, modern and professionally executed.
I also have formal education in digital marketing, business economics and a master’s degree in language and communication (philology). This combination gives me a solid foundation – visually, strategically and commercially – which benefits both private clients and businesses directly.
Professional standards and ethics
I am a member of:
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the Norwegian Photographers’ Association (Norges Fotografforbund)
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the Norwegian Society of Photography (Norsk Selskap for Fotografi)
These memberships commit me to following ethical guidelines, delivering professional quality and working in a structured, orderly way. For you as a client, that means predictability, clear agreements and a high professional standard.
How I work
Whatever the assignment, I work in a structured and calm way, with careful planning beforehand. The goal is always the same: to deliver images that are relevant, well thought through and suited to their purpose – whether personal memories or professional communication.
Would you like to hear more about how I work, or discuss a specific assignment? Feel free to get in touch for an informal chat.
